Sunday, January 25, 2015
wwWomen is a new programme from Go Digital, that's helping North East business women. And I'm going to be a mentor! Or digital champion, as they like to refer to it. I've gotten on board to offer support and advice, with a focus on brand and social media. Along with a group of other digitally-minded women, I'll be delivering workshops and masterclasses. We're offering support on all sorts of areas from social media masterclasses to branding . And even working with bloggers. Something that daunts a lot of business owners I've worked with. I don't know if it's reaching out themselves that's scary. But I'm looking forward to opening up their eyes to how bloggers can help their brand. Whether it's giving tips on contacting bloggers, or having companies handle your media buying. So rather than trawling the web, companies like Total media can handle your outreach. It's not just important to reach out to bloggers, it's about connecting with the right people. How you do that is every bit as important as sourcing those contacts in the first place.
After our first meeting, I'm really looking forward to helping out. It's useful to be able to wear my Precept hat as well as using my own experience as a blogger. And if anything, it's made me even more determined to improve my own blogging. I've started to build a good network of people who I work with professionally (as a brand manager) and as a blogger. So it makes sense for me to take a more strategic approach to working on my own blog. I don't want to start writing hints or tips about blogging as such. But I do want to put more thought into my content, than just quickly shoving posts together. That could mean one of two things: either I find it harder to put content out, or my productivity will increase. Here's hoping for the latter.
Sunday, January 18, 2015
Lately I've been having trouble writing. I've become obsessed with the idea of space, and how that is affecting my productivity. I've convinced myself that in order to trick the words out, I need a desk. A little haven I can call my own, where I can go when I want to work. If I had a desk, I'd be more productive than working from my bed or the kitchen table. If I had a desk it would be near a window. Somewhere light and airy. Somewhere I could listen to the rain against the glass. Or feel the warmth of the sunshine. And the slightly salted smell of the breeze as it whips across the river. It would probably a Scandi style minimal desk, kept clean and bare instead of being cluttered with the usual rubbish that the rest of my room is. It would have nice stationery on it. And space for fresh flowers and a Jasmine Dowling calendar.
Unfortunately, the space in my flat doesn't allow for the luxury of a desk. And if I tried to fit one in my room, I'd just end up feeling cramped. But since I've got it into my head that it's my space that's stopping the words, I decided I needed to do something about it. Instead of writing, I tied my room. I thought that with a clear space and a clear mind, the writing would come. But somewhere between straightening things up, scattering pillows, piling up books and arranging flowers, the words got stuck. I had built my little nest, but then I had nothing to say. There's nothing more frustrating than when your words won't come out. But I know the reason why, desks and quiet spaces aside. It's not the space that I'm struggling with. It's that I do have something to say, something that I do want to write about. But I'm struggling with how I want to write about it. I've not quite found the right words yet. So bear with me, because I think until I've managed to find a way to write about the thing that's really on my mind, content might be a bit of struggle.
Sunday, January 11, 2015
When it comes to adventures in the great outdoors and exercise, usually I can think of something else I'd rather do. I'm not really a sporty person (other than ballet although my training is sporadic with at the moment). And camping is only ok when it involves live music and a lot of alcohol. Since I'm not exactly the outdoors adventure type, I wouldn't say that Longsands is one of those brands that I'd usually wear on a day to day basis. They're a North East based clothing company who offer a range of surf wear and outdoor clothing. Parodying the likes of American surf brands like Hollister, they've created a clothing range suitable for the biting winds and freezing North Sea, inspired by the epic and raw coastal landscape of the North East and Scotland. Their range is all designed and made in the UK, and for the last couple of weeks, I've been living in this hoody.
Hoody c/o Longsands, beanie c/o Longsands, jeans: BDG mid rise cigarette, satchel: Dr Martens (similar here), boots: Kurt Geiger
Saturday, January 10, 2015
Friday, January 02, 2015
Monday, December 29, 2014
coat: See by Chloe (found in TK Maxx, similar here), top: Topshop (old but similar here), skirt: River Island, boots: Kurt Geiger, bag: Mulberry, scarf: Gap (similar here)
Friday, December 26, 2014
dress: New Look, heels: c/o Rainbow Club, necklace: vintage, rings: Pandora