This wasn’t the post I’d planned on writing this afternoon, but last night something funny happened. For the first time EVER, someone recognised me from my blog. I was having drinks in Alvinos with Sarah and a couple of girls came over to ask if I was ‘that blogger’. It turned out that she had been sat on a table next to me in Garden Kitchen back in May when I reviewed it. While taking photos of the food, I’d snapped the girls tucking into their picnic after explaining about the review. We’d chatted a little and as we’d left, Cata had given one of them the link for my blog so when the review went live they’d had a read. It was lovely to hear such nice comments from total strangers but it was a bizarre moment. Sometimes it’s easy to forget sometimes that other people can see/read the things I put on the internet.
As a fashion and lifestyle blogger, I share a lot about my life and the people in it. My friends are a big part of my life so inevitably they crop up on here pretty often. Luckily for me, they don’t seem to mind too much… but I think the occasional blogger perk (like coming along to food reviews) keeps them sweet! However, since more of my friends have known about my blogging, I’ve found the more personal my writing can get. A couple of years ago Andy Torres spoke about the ‘ego blogger’ in her Ted Talk in Amsterdam (if you haven’t seen it, watch/listen to it here). It’s an interesting concept and one which is very relevant in our age of over-sharing. But it’s something which I was reminded of a couple of weeks ago when speaking to my boss about blogging. He asked me why the domain wasn’t just my name and why my blog was called Raspberry Kitsch. And to be honest the answer is, I have no idea.
When I started out blogging, I had loads of ideas about what to write about and no real clue what to call my blog – and obviously to be able to start, I needed a name. Whenever people hear about my blog, one of the first things they ask is the reason behind calling it Raspberry Kitsch and what does it mean? Over the years, I’ve made a game of trying to make up interesting reasons.. but I don’t really have any. Or if I did, they’re long forgotten now. And as I’ve gotten older, I’ve started to wonder if I’ve outgrown the name a little.
For a little while now, one of the guys at work has been telling me he’ll redesign Raspberry Kitsch for me. I want to change the layout slightly but while I’m on, I’m thinking maybe it’s time for a new name? I’m torn though. Do I change it just to my own name? Change it to something more gender neutral? Or just stick with what I have?! Working in a branding agency, I’ve learned a lot over the last year about the importance of good branding, and how much of an impact getting the brand identity right, can have on a company. The way the blogosphere has expanded in the last few years, blogs are now becoming brands in their own right. I’ve always championed the idea that content is king, so the name never bothered me that much. What’s in a name, anyway? But really blog names are important because they’re one of the first impressions people will have of your site – sometimes before they’ve even logged on to look at it. And the best names are always the most memorable. So is it time for Raspberry Kitsch to have a rebrand? I asked the lovely ladies last night what they thought, and the market research from them suggested I stick with the name. One told me she thought it was cute, and that it reminded her of a cross between Cath Kidston and Strawberry Shortcake, which I’m going to take as a compliment! What do you lot think? Have you changed the name of your blog since you started out?