“Our objective, is to establish Cotton Love as a label which offers functional, easy to wear clothing with a refinement of detailing, honesty of construction and distinguished identity. The Cotton Love style is about clean lines, confident proportions and considered detailing. A sensibility inspired by 90s minimalism, eastern silhouettes and antique workwear.”

You know that rare moment when you come across a brand whose aesthetic and ethos you instantly find yourself falling in love with? That.

If you’ve been reading my blog for a long time, and you’ve got a good memory, then the name Cotton Love may ring a bell. For the last couple years they’ve been one of the best sources for high quality, beautiful vintage clothing, and now they’re relaunching themselves as an independent fashion studio.

With its clean lines and sharp cuts, I’m obsessed with their first collection. It has the feel of a high end brand, and is confidently understated. The garments are all designed to work together or form the basis of an entirely new outfits. I’m in love with the crisp grey and white shirts and wool flannel trousers with their asymmetric hems.

It’s so inspiring to come across new businesses launching when everyone is still all doom and gloom about the economy. Not to mention of course that Ruth and Nigel, the duo behind it are lovely and two of the most fashionable people I’ve ever met! To launch their inaugural collection, the pair have set up a kickstarter through which you can buy pieces from their first collection. I’m determined to invest in a piece, but it’s just deciding which one that’s proving difficult now!