Work commitments or just general distractions. Whichever I blame I’ve managed to let another week pass by without any blogging. Sometimes the temptation to come and just laze about is too strong to resist. But mostly I’ve decided I wanted to stop feeling like I was writing stuff to fill space. So I’ve put off some of the posts I had planned, rather than subject you to mediocre writing. But that’s only part of the reason. This week my real distraction has been work. I’ve been reading a lot of industry related books lately. We’re hard at work on Precept’s new site so a lot of my time has been going on content plans. And when I wasn’t thinking about Precept content, I’ve been thinking about coaching and wwWomen.

wwWomen is a new programme from Go Digital, that’s helping North East business women. And I’m going to be a mentor! Or digital champion, as they like to refer to it. I’ve gotten on board to offer support and advice, with a focus on brand and social media. Along with a group of other digitally-minded women, I’ll be delivering workshops and masterclasses. We’re offering support on all sorts of areas from social media masterclasses to branding . And even working with bloggers. Something that daunts a lot of business owners I’ve worked with. I don’t know if it’s reaching out themselves that’s scary. But I’m looking forward to opening up their eyes to how bloggers can help their brand. Whether it’s giving tips on contacting bloggers, or having companies handle your media buying. So rather than trawling the web, companies like Total media can handle your outreach. It’s not just important to reach out to bloggers, it’s about connecting with the right people. How you do that is every bit as important as sourcing those contacts in the first place.

After our first meeting, I’m really looking forward to helping out. It’s useful to be able to wear my Precept hat as well as using my own experience as a blogger. And if anything, it’s made me even more determined to improve my own blogging. I’ve started to build a good network of people who I work with professionally (as a brand manager) and as a blogger. So it makes sense for me to take a more strategic approach to working on my own blog. I don’t want to start writing hints or tips about blogging as such. But I do want to put more thought into my content, than just quickly shoving posts together. That could mean one of two things: either I find it harder to put content out, or my productivity will increase. Here’s hoping for the latter.